What I do — websites & small apps
A site that loads on a phone in a car park.
Or the small internal tool that finally replaces the spreadsheet everybody’s afraid to touch. Custom starts making sense when the site stops being a brochure and starts being something your business runs on.
Book a free callThe four ways to get a website
Build it yourself
$200–600 a year
Squarespace, Wix, Webflow. For five pages, a contact form and a map, this is the right answer and I'll say so on the call.
A marketplace freelancer
$1,500–8,000
Custom work, wide quality range. The risk isn't skill, it's continuity — when something breaks in eight months, will they answer?
An independent developerWhere I sit
$4,000–12,000
Where I sit. One person who scopes it, builds it, hands it over and is still reachable afterwards. You're paying for judgement about what not to build.
An agency
$6,000–35,000+
Strategy, design, project management, several specialists. Genuinely worth it at a certain size — usually not at yours.
Published 2026 guides put the typical professional build between $3,000 and $15,000, which lines up with what I see.
What people use it for
A site that sounds like you
Not like the template it came from, and not like an agency.
Taking bookings and enquiries
Straight into your calendar, with the details you actually need.
The internal tool nobody dreads
The job the spreadsheet was doing, done properly.
A rebuild that keeps your rankings
Ten years of pages moved across without losing the traffic.
What it won’t do
It won't be worth it for a brochure. If your business is five pages of information and a phone number, use a builder — you'll be online this week for the price of a coffee a month.
It won't come with a retainer. Most people need me about twice a year and pay for those hours when they use them. If someone quotes you a monthly fee, ask what happens in a month where nothing breaks.
It won't write your copy or take your photographs. If those exist, we start. If they don't, someone has to make them, and that someone charges.
What actually moves the number
Page count barely matters. Integrations do, because now two systems have to agree forever. So do payments, which bring tax, refunds and failure states and roughly double a simple build. So does migration, which is real work that’s invisible in the finished product — and how many people have to approve things, which nobody quotes for and everybody pays.
The whole landscape, with numbers →Getting a price
Step 01
A call
Free, thirty minutes, this week if you like.
Step 02
A written scope
Three days later, in plain English.
Step 03
One fixed price
Yes or no. No pressure either way.